Event info Custom Booth Builder for Auto Collection 2027 | Trade Show Stand Design Italy
Auto Collection 2027, historically known as Automoto Collection, is a classic and vintage vehicle exhibition held on 13–14 March 2027 at Parco Esposizioni Novegro in Segrate, on the outskirts of Milan, Italy. The event brings together restorers, classic car dealerships, parts and accessories traders, motoring clubs and publishers around Italy's vintage and collector-vehicle scene.
About Auto Collection
Auto Collection is Novegro's long-running motoring show, tracing its roots back to exhibitions like Autosogno and Autosymbol that the venue has hosted since 1981. Today it runs across Pavilions A, B and C plus the venue's outdoor area, and is built around four main groups: restorers, car dealerships and showrooms, traders in parts, accessories and automobilia, and clubs, associations and specialist publishers. Recent editions have leaned heavily toward classic and collector cars — from vintage Italian marques to American classics and film-replica vehicles — while the outdoor grounds have also hosted a modified-car gathering, Tuning Fest, on the Sunday. The show's older "Automoto Collection" identity also gave space to motorcycles and scooters (Vespa, Lambretta and Milanese-built marques among them), and some two-wheel presence has continued in various years, though the current programme is predominantly car-focused.
Who Should Attend Auto Collection 2027
Auto Collection 2027brings professionals, collectors and enthusiasts together to learn, connect, discover opportunities, and grow their businesses.
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Classic Car & Motorcycle Collectors
Explore rare and iconic vehicles, learn about restoration trends, and gain insights that can add value to your collection. -
Restorers & Workshop Owners
Discover new parts, tools, techniques, and industry solutions that can help improve restoration quality, workshop efficiency, and customer services. -
Classic Car Dealers & Showroom Buyers
Understand market trends, explore new business opportunities, and connect with suppliers, collectors, and potential customers. -
Owners' Clubs & Motoring Associations
Meet like-minded professionals and enthusiasts, exchange knowledge, and build valuable connections within the automotive community. -
Motoring Publishers, Historians & Memorabilia Collectors
Learn about automotive heritage, discover unique stories and collections, and connect with people who share a passion for motoring history. -
Automotive Enthusiasts & Business-Minded Visitors
Experience outdoor tuning and car-club gatherings while gaining practical ideas, industry knowledge, and inspiration that can help you develop your automotive interests or business further.
What Exhibitors Can Expect at Auto Collection
Exhibitors at Auto Collectionare typically restoration workshops, dealerships, and parts or accessories traders working with heavy, detail-sensitive stock. That shapes some practical realities: vehicles on display often need to be driven or towed in and positioned before the aisles fill, booths benefit from surfaces that won't scratch or mark bodywork and chrome, and lighting matters more than usual since buyers and restorers inspect paintwork, upholstery and mechanical detail closely. Clubs and publishers, by contrast, tend to need more table and browsing space for literature, memorabilia and member sign-ups than elaborate structures. Both pavilion stands and the outdoor area are used, so exhibitors should confirm early which space suits vehicle display versus retail-style trading.
Exhibiting at Auto Collection 2027
Exhibiting at a vintage-vehicle show comes with different demands than a typical trade fair. Vehicles need to be moved, positioned and protected without damage; surfaces and lighting need to flatter restoration work and paint finish rather than distract from it; and clubs or dealers often want a stand that reads as trustworthy to a fairly specialist, detail-oriented audience. Getting the booth right is as much a logistics question — access for a vehicle, floor loading, power for lighting or display cases — as a design one.
Exhibition Stand Support for Auto Collection
Booth Creators has been designing and fabricating exhibition stands since 2012, with project experience spanning custom brand spaces internationally and specialized execution capabilities across major European hubs including Italy and Germany. Services relevant to an event like Auto Collection include booth concept development, 3D booth design, custom fabrication, branding and graphics, lighting, and on-site installation and dismantling coordinated around each venue's own move-in, move-out and safety requirements. For exhibitors weighing options, our dedicated page covers custom exhibition stand design, booth fabrication and turnkey execution in more depth than fits here.
What Exhibitors Should Finalize Before the Show
- Confirm booth location: Pavilion stand vs. outdoor space, based on vehicle size and display needs.
- Check access and load requirements: Especially if vehicles need to be driven or moved into a pavilion.
- Finalize open sides, sightlines and lighting: To present vehicles and products effectively.
- Plan storage: For spare parts, tools, promotional materials and personal belongings.
- Prepare branding assets: Signage and graphics should be ready before the organiser's submission deadlines.
- Confirm electrical requirements: For lighting, display units and other equipment.
Track the Move-In Schedule
Once the organiser publishes the move-in schedule, plan installation and setup time around vehicle access, electrical work and final stand dressing.
Relevant Exhibition Experience
Booth Creators' portfolio includes custom brand spaces built for a range of commercial sectors, with particular strength in heavy mechanical detailing and safety-compliant premium builds — work that overlaps directly with the display needs of vintage vehicles, restoration equipment and automobilia. Our exhibition experience includes projects for Jubilant Biosys at BIO International Convention, Scottish Chemical Industries at ALUEXPO, Turkey, Trinity Lubes & Greases FZC at Lubricant Expo Europe, Aimtron at electronica, and other companies across various international exhibitions and industry sectors. Project handling has covered concept discovery through 3D visualization, venue approval coordination, transport logistics, and dismantling support, in line with European venue and safety regulations.
Planning Your Stand for Auto Collection 2027?
Whether you're showcasing a classic vehicle, automotive products, restoration services or your brand, Booth Creators can help turn your ideas into a practical, well-designed exhibition stand.
Need a custom booth for Auto Collection 2027? Get in touch with our team to discuss your stand requirements and request a quote.
Get Booth Support for Auto Collection 2027
Planning to exhibit at Auto Collection 2027? Share your booth size, open sides, vehicle or product display requirements and event brief with Booth Creators to secure a free, tailored 3D booth design quotation for your floor space.
Frequently Asked Questions
When is Auto Collection 2027?
Auto Collection 2027 runs Saturday 13 and Sunday 14 March 2027, from 9:30 AM to 6:30 PM both days.
Where is Auto Collection 2027 being held?
At Parco Esposizioni Novegro, Via Novegro, 20054 Segrate (MI), near Milan, Italy.
Who should attend Auto Collection?
Classic and vintage vehicle collectors, restorers, dealers, motoring clubs, and traders in parts, accessories and automobilia.
How can exhibitors prepare a booth for Auto Collection?
By confirming pavilion or outdoor space, vehicle access and floor loading, lighting and display layout, and electrical needs well ahead of the organizer's setup schedule.
Who can help with exhibition stand fabrication for Auto Collection?
Companies such as Booth Creators, which designs and fabricates custom exhibition stands, can support concept design, fabrication, installation and dismantling for exhibitors at the show.