Borneo International Consumer Expo 2027

Booth Fabrication Services for Borneo International Consumer Expo 2027 in Malaysia

Borneo International Consumer Expo is listed for January 2027 at the Sabah International Convention Centre (SICC) in Kota Kinabalu, Sabah, Malaysia. Directories describe it as the largest consumer trade fair in East Malaysia, covering fashion, beauty, consumer goods, home and décor, technology, toys and games, and catering and hospitality. The organiser is Borneo Planner Management Sdn Bhd. Exact dates have not yet been confirmed.

About Borneo International Consumer Expo

BICE is a consumer trade fair that puts businesses directly in front of shoppers. The organiser says it brings local and international exhibitors together, from technology to traditional handicrafts, to connect with customers and explore new markets.

The format is a consumer show with a retail feel. Past editions have included cultural performances, a kids' play zone, a kids' colouring contest, a lucky draw and the Borneo Star Talent competition. Food and beverage stalls have been part of the programme.

The expo has also moved between cities. BICE 2.0 was held at SICC in Kota Kinabalu on 10–12 October 2025. The 2026 edition ran for four days at the MetroCity Convention Centre in Kuching and drew more than 250 vendors from Sarawak, Sabah, Brunei and Indonesia. The 2027 edition returns to Kota Kinabalu.

Who Should Attend Borneo International Consumer Expo 2027?

• General public and local families. Admission has been free for visitors, though some workshops or events may need separate registration.
• Shoppers looking for deals and lifestyle products. Fashion, beauty, home living, gadgets, and wellness are among the categories exhibitors register under.
• Regional tourists and cross-border visitors. Past exhibitors have come from Sarawak, Sabah, Peninsular Malaysia, Brunei and Indonesia.
• Retail and hospitality businesses scouting brands. Directories list a trade audience alongside the public.

What Exhibitors Can Expect at Borneo International Consumer Expo

BICE is a selling show, so stands are judged on footfall and conversion. The exhibitor form lists the stated goals as product exposure, brand awareness, direct sales, networking, market testing, recruitment and franchise promotion. That shapes what a booth needs to do.

• Direct sales. Plan for a point-of-sale counter, stock storage, and a queue that does not block the aisle.
• Food and beverage. Plan sampling zones, food-safe surfaces and clear serving flow.
• Technology and gadgets. Plan demo stations, screens, power points and cable management.
• Fashion and beauty. Plan fitting or try-on space and strong lighting for product presentation.
• Family crowds. Wide, open fronts and low-height displays suit visitors with children.

The registration form asks exhibitors for a "preferred booth shell name," which suggests the organiser supplies standard shell booths. Ask whether custom-built stands are permitted and what the size and height limits are.

Planning Your Visit to Borneo International Consumer Expo

• Registration: Visitor registration is through borneoexpo.com.
• Opening hours: The 2026 edition listed 10:00 AM to 10:00 PM daily. 2027 hours have not been announced.
• Venue: SICC is a six-hectare waterfront complex in central Kota Kinabalu. Its column-free hall can be divided into three sections, with about 6,800 square metres of combined floor space.
• Transport and parking: Not yet published for the 2027 edition. Check the organiser's updates.

Exhibiting at Borneo International Consumer Expo 2027?

A crowded consumer show is hard to stand out in. A stand has to support product presentation, visitor flow, selling, and installation within the organiser's rules, and it has to read clearly from a distance in a busy hall.

Booth Creators, in business since 2012, designs and builds custom stands for exhibitors entering the Bornean market. We handle design through on-site installation.

Exhibition Stand Support for Borneo International Consumer Expo

Support covers the full project, from first concept to dismantling:

• Booth concept and 3D visualisation
• Custom fabrication
• Branding and graphics
• Lighting and electrical coordination
• Installation and dismantling
• Project management, including move-in timeline tracking and venue rules compliance

Our approach is to work within each venue's safety, engineering and approval requirements. Read more about our custom exhibition stand design, fabrication and on-site execution.

Relevant Exhibition Experience

With more than 13 years of experience in exhibition stand design and fabrication, Booth Creators has completed 1,200+ booth projects for brands across different industries and international trade shows. Our experience covers custom exhibition stands, modular booths, branded display spaces, fabrication, installation, and dismantling.

We focus on practical booth layouts, clear brand visibility and smooth on-site execution while working around venue rules, technical requirements and event timelines. This experience helps us support exhibitors who need a reliable booth partner from the initial design stage through final installation.

What Exhibitors Should Finalize Before the Show

• Booth size and open sides. These decide your layout and visibility.
• Organiser rules. Confirm whether custom stands are allowed and what the height limits are.
• Selling model. Decide whether you need a cash point, stock storage or demo space.
• Power and AV. List screens, lighting, appliances and sockets early.
• Branding assets. Finalise artwork files well before production.
• Schedule. Setup and dismantling dates are to be announced by the organiser. Plan backwards once they are released.

Get Booth Support for Borneo International Consumer Expo

Planning to exhibit at Borneo International Consumer Expo 2027? Share your booth size, open sides, branding requirements and event brief with Booth Creators to discuss a stand concept and fabrication plan.

Borneo International Consumer Expo 2027 — Quick Event Details

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