Canadian International AutoShow 2027: Toronto Event Guide for Exhibitors
The Canadian International AutoShow (CIAS) 2027 takes place February 12–21, 2027, at the Metro Toronto Convention Centre in Toronto, Ontario. Organized by the Motor Vehicle Retailers of Ontario (MVRO), it is Canada's largest automotive consumer show, held annually since 1974. The event brings together automakers, EV companies, suppliers, and retail brands alongside consumers, enthusiasts, trade professionals, and media across the venue's North and South Buildings.
Exhibiting at CIAS 2027? Explore booth design and fabrication support further down this page.
Canadian International AutoShow 2027 — Quick Event Details
| Detail | Information |
|---|---|
| Event | Canadian International AutoShow 2027 |
| Dates | February 12 – 21, 2027 |
| Venue | Metro Toronto Convention Centre (North & South Buildings) |
| Location | 255 Front Street W & 222 Bremner Blvd, Toronto, ON, Canada |
| Organizer | Motor Vehicle Retailers of Ontario (MVRO) |
| Industry | Automotive & Mobility Technology |
| Registration | Exhibitor registration via autoshow.ca/exhibitors/become-a-sponsor-or-retailer; visitor tickets via autoshow.ca |
About the Canadian International AutoShow
The Canadian International AutoShow has run every February in Toronto since 1974, making 2027 one of its more recent milestone years following its 50th-anniversary edition in 2023. It is widely recognized as Canada's largest consumer automotive event, drawing new-vehicle reveals, concept cars, EV showcases, and specialty exhibits such as Auto Exotica and Cobble Beach Classics under one roof at the Metro Toronto Convention Centre's North and South Buildings.
The show's exhibitor base spans mainstream and luxury automakers, electric vehicle manufacturers, original equipment manufacturers (OEMs), parts and technology suppliers, and automotive retail brands. Alongside vehicle displays, the AutoShow typically features indoor and outdoor test drive programs, feature exhibits, and media day activity ahead of the public opening. The 2026 edition drew a record attendance of nearly 375,000 visitors, underlining the scale exhibitors can expect from the 2027 show.
Who Should Attend Canadian International AutoShow 2027?
CIAS 2027 is built primarily as a consumer event, but it draws a wide mix of visitors:
- New and used vehicle shoppers comparing models side by side
- Automotive enthusiasts and collectors
- Trade professionals, dealers, and industry suppliers
- Automotive and business media covering new launches
- EV-curious consumers evaluating electrification options
This broad audience is part of why the show remains a high-visibility platform for automakers and suppliers introducing new products to the Canadian market.
What Exhibitors Can Expect at Canadian International AutoShow 2027
Exhibiting at a large-scale auto show comes with considerations that differ from a typical trade exhibition. Vehicles on display generally require reinforced flooring capacity, wider aisle clearances for viewing, and turntables or raised platforms for hero vehicles. EV and hybrid exhibitors often need dedicated charging or power provisioning at the stand, while brands running live product reveals or press conferences need staging, lighting, and AV coordination built into the booth design from the outset.
Given the show's scale, exhibitors should also plan for high foot traffic across all ten days, meaning stand layouts need clear sightlines, durable finishes, and space for staff to manage sustained visitor interest — not just a one-day trade audience.
Planning Your Visit to Canadian International AutoShow 2027
The Metro Toronto Convention Centre sits in downtown Toronto and is directly connected to Union Station via the SkyWalk, as well as the city's underground PATH system, making it accessible by GO Transit, TTC subway, and regional rail without needing a car. Visitor ticket information, showtimes, and updates for the 2027 edition are published on autoshow.ca as the event approaches. Exhibitors should note that detailed move-in scheduling for 2027 is coordinated directly through the MTCC exhibitor portal rather than published as a fixed public date.
Exhibiting at Canadian International AutoShow 2027?
Companies exhibiting at CIAS need more than an eye-catching booth. With move-out beginning immediately after the show closes on February 21 and running through February 23, 2027, the stand also has to be built, installed, and dismantled within a tight, venue-managed schedule. That means the design needs to account for product presentation, visitor flow across ten show days, meeting or hospitality space, and a fabrication plan that respects MTCC's structural and logistical requirements from the outset.
Exhibition Stand Support for Canadian International AutoShow 2027
Booth Creators works with exhibitors on custom stand design, fabrication, and on-site execution for shows like CIAS. Services typically include booth concept development, 3D design, custom and modular fabrication, branding and graphics, lighting, electrical coordination, and installation and dismantling management — handled as a single project rather than separate vendors.
Active globally since 2012, Booth Creators operates across North American and UAE trade show markets, working within the structural and regulatory requirements set by individual venues. For exhibitors preparing a stand for CIAS 2027, more detail on the full service offering is available here: Custom Exhibition Stand Design, Fabrication & On-Site Execution.
Relevant Exhibition Experience
Booth Creators' portfolio includes booth projects for global brands such as Scottish Chemical Industries and Smartsoc Solution, delivered as part of a turnkey approach to design, fabrication, and installation across different venue environments. The company's experience spans working within strict venue structural criteria, including compliance frameworks referenced by DWTC and regional guidelines used by venues such as the MTCC.
What Exhibitors Should Finalize Before the Show
Before move-in, exhibitors at CIAS 2027 should confirm:
- Final booth dimensions and number of open sides
- Vehicle display requirements, including turntables or raised platforms
- AV, lighting, and power needs for reveals or presentations
- Storage space for materials, spares, and staff belongings
- Branding assets and approved graphics files
- Electrical and, where relevant, EV charging provisions
- MTCC structural and venue approval deadlines
- Installation and dismantling schedule confirmed via the exhibitor portal
Get Booth Support for Canadian International AutoShow 2027
Planning to exhibit at CIAS 2027? Share your booth size, open sides, branding requirements, and event brief with Booth Creators to discuss a stand concept and fabrication plan built around the show's timeline and venue requirements.
Frequently Asked Questions
When is the Canadian International AutoShow 2027?
CIAS 2027 runs from February 12 to February 21, 2027, at the Metro Toronto Convention Centre in Toronto, Ontario.
Where is the Canadian International AutoShow 2027 being held?
The show takes place across the North and South Buildings of the Metro Toronto Convention Centre, located at 255 Front Street West and 222 Bremner Boulevard in downtown Toronto.
Who organizes the Canadian International AutoShow?
The event is organized by the Motor Vehicle Retailers of Ontario (MVRO).
Who should attend the Canadian International AutoShow?
The show is aimed primarily at automotive consumers and enthusiasts, alongside trade professionals, dealers, suppliers, and media covering new vehicle launches.
Who can help with exhibition stand fabrication for the Canadian International AutoShow?
Booth Creators provides custom exhibition stand design, fabrication, and on-site execution for exhibitors preparing a booth for CIAS 2027.
