Natural Products Expo West 2027 - Booth Builder & Exhibitor Guide
Natural Products Expo West 2027 runs March 2-5, 2027 at the Anaheim Convention Center in Anaheim, California. It is North America's largest trade show for natural, organic, and clean-beauty brands, organized by New Hope Network (Informa Markets). If you are exhibiting, Booth Creators designs and builds the custom stand that gets your brand noticed on a crowded show floor.
Expo West 2027 at a Glance
| Detail | Information |
|---|---|
| Dates | March 2-5, 2027 |
| Venue | Anaheim Convention Center, Anaheim, California USA |
| Organizer | New Hope Network, part of Informa Markets |
| Categories | Natural & organic food, beverages, dietary supplements, clean beauty |
| Exhibitors (2026 show) | More than 3,200 brands exhibited |
| Attendees (2026 show) | Over 66,000 registered professionals, with overall footfall up to 80,000 including press and influencers |
| Exhibit space | Over 1.1 million gross square feet across the Anaheim Convention Center campus |
Why Exhibitors Attend Expo West
Retail buyers come to Expo West specifically to find their next shelf-worthy brand. Beyond direct sales conversations, the show gives you an early read on where the category is heading:
- Clean-label reformulations and ingredient transparency trends
- Functional beverages and better-for-you snacking growth
- Competitor positioning, including packaging, claims, and booth presentation that is landing with buyers
- Direct access to Southern California's natural-foods retail scene, useful for testing regional distribution before going national
For California-based and Anaheim-area brands, it is a rare shot at a national buyer audience without the travel cost.
Our Booth Builder Services for Expo West 2027
We manage the full build cycle - design, fabrication, freight, on-site installation, and dismantle - so you are not coordinating five vendors.
What's included:
- Design & fabrication - modular or fully custom builds, scaled to your budget and floor space
- Anaheim Convention Center compliance - our crews work within the venue's specific rigging and height restrictions, especially on double-deck structures with tight move-in windows
- Sampling & demo zones - food-safe, easy-to-clean surfaces built to hold up through four straight days of tastings and handling for food, beverage, and supplement exhibitors
- Structural compliance - materials meet standard fire-retardant and load-bearing requirements expected at major U.S. convention centers
- On-ground coordination - a dedicated point of contact managing move-in logistics, so surprises are caught before show day
Why Exhibitors Choose Booth Creators
We are based in New Delhi and have fabricated booths for exhibitors across the USA, UAE, Germany, Canada, and India, including builds for SMM Hamburg, IFA Berlin, Middle East Energy, and Media Expo.
14 years in trade show fabrication means we have handled the problems that do not show up in a sales pitch: freight delays two days before move-in, last-minute venue rule changes, and vendor no-shows. We plan builds with that friction already priced in, so your Expo West stand shows up ready, on schedule.
What Determines Your Booth Cost
Three factors drive the final number: floor space, material choice, and how custom the build is.
- A modular 10x10 setup costs less and installs faster than a custom double-decker
- Branded millwork, AV integration, and graphics complexity all add cost
- Furniture rentals and on-site labor scale with design complexity
- Booking early locks in floor space and gives more lead time for material sourcing, keeping costs more predictable than a rushed build
We quote after reviewing your actual space and goals. A fair estimate depends on what you are actually building.
Frequently Asked Questions
When is Natural Products Expo West 2027?
Natural Products Expo West 2027 runs March 2-5, 2027, at the Anaheim Convention Center in Anaheim, California. Exhibit halls are open March 3-5.
Who organizes Natural Products Expo West?
Natural Products Expo West is organized by New Hope Network, part of Informa Markets.
How much does a trade show booth cost at Expo West?
Cost depends on floor space, material choice, and customization level. A modular 10x10 costs significantly less than a custom double-decker with millwork and AV.
How far in advance should I book my Expo West booth build?
Booking early secures better floor space and gives more lead time for material sourcing, which keeps both cost and installation timelines more predictable.
Does Booth Creators handle installation and dismantle at Anaheim Convention Center?
Yes. Design, fabrication, freight, on-site installation, and dismantle are handled end to end, including compliance with venue rigging and height restrictions.
Can you build food-safe sampling stations for Expo West?
Yes. Sampling counters and demo zones are built with food-safe, easy-to-clean materials designed to hold up through multi-day tastings and handling.
Ready to Lock In Your Expo West 2027 Booth?
Floor space and material lead times get tighter the closer you get to March. Talk to our exhibition stand team now and get a scoped design, timeline, and budget before availability narrows.
Call/WhatsApp: +971 50 620 9890 | Email: info@boothcreators.com | Dubai, UAE
Recent Booth Designs
Take a look at some recent exhibition booth projects delivered by Booth Creators.
